Date: February 15, 2012
Time: 12:30PM ET
Duration: 1 hour
Price: $99.00

Charles Thayer, Chairman, Chartwell Capital Ltd.,
Chairman, American Association of Bank Directors

Gregory Mitchell, President and Chief Executive Officer, First PacTrust Bancorp Inc

Moderated by Alan Kline, Editor, American Banker

The infamous Bank of America $5 debit debacle demonstrates that consumer outrage at large financial institutions has never been greater. In addition, the regulatory burden being placed on “systemically important” institutions is tilting the tables in favor of smaller entities—Keefe, Bruyette & Woods recently reported that that non-systemically important institutions outperformed their larger rivals in 2011. These favorable market conditions create an opportunity for savvy regional and local banks to recapture consumer and small-business accounts.

This Webinar will explore the areas where community banks can capitalize on current market conditions, with an emphasis on marketing and product strategy and current success stories. Topics to be covered will include:

  • Making hay from the Durbin Amendment’s two-tiered system
  • Winning approaches to holding onto fee income
  • Strategies for growing mortgage and small business lending